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Aoife Sexton, Chief Privacy Officer Trūata

Anonymizing Data in an Ethical & Responsible Way

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A Consumer Crisis of Confidence and Trust? Aoife Sexton, Chief Privacy Officer Trūata talks to Karla Reffold, MD & Founder BeecherMadden.

Trūata is a joint venture between Mastercard and IBM and transforms personal data making it anonymous. Trūata enables companies to analyse data within GDPR regulations working with non-personal data. Using AI and machine learning with anonymized data companies can see trends and use digital transformation in an ethical and responsible way.