DetailsAbout the interview
Aoife Sexton, Chief Privacy Officer Trūata
Anonymizing Data in an Ethical & Responsible Way
- Up Next
A Consumer Crisis of Confidence and Trust? Aoife Sexton, Chief Privacy Officer Trūata talks to Karla Reffold, MD & Founder BeecherMadden.
Trūata is a joint venture between Mastercard and IBM and transforms personal data making it anonymous. Trūata enables companies to analyse data within GDPR regulations working with non-personal data. Using AI and machine learning with anonymized data companies can see trends and use digital transformation in an ethical and responsible way.